VizMAP
VizMAP is a visualization module that is available as an optional add-on
to Patent iNSIGHT Pro for users who seek advanced visualizations above
charts and graphs for semantic exploration within large sets of patent
data. VizMAP highly leverages the capability of the human visual system
to identify patterns and anomalies when information is presented in
an intuitive visual landscape.
WHY
VizMAP ?
VizMAP is unique from existing solutions in that it combines patent
network analysis with semantic (contextual) spatial-mapping thereby
allowing users to not just view clusters and their contents but analyze
key relationships in their context. Interactive maps generated in VizMAP
can be shared with non-users too.
VizMAP can help you:
Conduct in-depth
competitor portfolio analysis
Locate areas of
risk and opportunity within your technology area
Predict trends and
refine R&D strategy
Gather intelligence
required for your M&A activities
Three different modes of analysis - Network Mode, Context Mode and
Co-Citation Mode help you visually analyze patent relationships, patent
text and patent citations respectively.
VizMAP
- KEY VISUALIZATION FEATURES
VizMAP allows you to visually explore key semantic clusters represented
in a two-dimensional landscape built with many powerful but intuitive
capabilities such as:
Using simple mouse
operations you can dissect each cluster not just by contextual relationships
but also by companies, inventors, classification codes and others
You can define your
own custom clusters and categories and investigate relationships from
there
Temporal analysis
capabilities are built-in and you can time-slice the visualization to
reflect a particular period
Important clusters
and properties are designated by the size of the halo behind it
Higher referenced
patents can be highlighted within any visualization by a single click
Unique “Map-view”
operation allows you to take a 30000 ft view and then zoom into smaller
clusters around the bigger ones
You can conduct Advanced
Boolean searches and highlight results on the visualization
Unique mouse-over
operations allow you to quickly determine direct relationships between
each property
VizMAP Viewer - Using
the VizMAP viewer you can practically share a map that you prepare with
anyone.The recipient views exactly the same map with full interactivity
such as mouse-over details, zoom, search and highlight allowing him
or her to understand, interpret and derive much more from the map.

Sample
Use case Scenarios with VizMAP
See how visual analysis with VizMAP can aid your analysis activities:
1. IP Infringement Analysis
Create a patent set in your technology space and then select Assignee
Landscape to see how the patent set is spread across various Assignees.
Switch map to “Context Mode” and all the patents then get
concentrated according their relevance to one another. Set “Color
by” option to assign unique color to each Assignee’s patents
and further analyze those patents that are located close to one another.
2. Competitor Trend Analysis
Create a patent set of your competitor’s patents & applications
and:
Launch the keyword
landscape to see how the patent set is organized according to various
technology terms. (You can use Patent iNSIGHT Pro to refine and normalize
the keyword set prior to launching VizMAP). Use the “Time-Slice”
and “See Evolution” option to see trends in various periods
of time.
Alternatively
use the classification landscapes to see how the patent set is spread
across key classifications and then time-slice to locate trends.
Select all key
technologies and then with a single-click transform the technologies
to view the inventor groups behind it. Filter inventors that have
been active earlier and jump to see what technologies they have been
filing in the latest years.
3. Assignee Activity Analysis
Create a patent set around your technology of choice and use inbuilt
options to segregate them into New, Active, One-year only and Experienced
Assignees, Analyze their technology clusters. Locate new technologies
that have a recent flurry of activity.
4. In-licensing Research
Create a patent set around your technology of choice (keeping all your
portfolio patents too in the set). Filter the New and Single Patent
Assignees and use the “Context Mode” to narrow down to patents
that are contextually close to your patents.
5. Out-licensing research beyond citations
With a classification search set, use technology clusters in “Context
Mode” and traverse the periphery of the technology spectrum to
identify possible application areas and for your technologies.